Tesla Promotion
Brief
Having worked with Tesla at Whitefriars Shopping Centre for short term pop ups, they decided to look for a new location for a longer term booking to offer test drives to interested parties. Amid the recent figures showing that pure battery electric vehicle sales had a year on year rise of 3.7% in comparison with new diesel cars rising 17.2% according to the Society of Motor Manufacturers and Traders, this was also an opportunity for Tesla to talk to customers to change perception of the electric vehicle market. They decided to activate in Brunel Shopping Centre, Swindon using the entrance site for most visibility.
Delivery
Working with the Centre we were able to accommodate two vehicles for customers to sit in and explore on the mall and then another two available for test drives direct from the Centre car park available on the day. By creating a bespoke kiosk for this install it provided Tesla with a unique area to have conversations with customers and show what they could purchase in a comfortable environment.
Results
Following the first week in the Centre Tesla managed to generate 30 Sale opportunities, 22 Test Drives, and closed 1 sale with many more of these to come across the three month period they were in the Centre. On top of this they were also able to have conversations and dispel any worries people had about electric cars in order to make sure the market moves this way in the future. Forum are looking forward to continuing to work with Tesla to secure more pop up locations across the UK.